About Craig
Business growth experience. A focus on people.
Hi, I’m Craig Mills, founder of Purpose Driven Growth Co.
My background spans almost 25 years across financial services, professional services, pastoral ministry and counselling. I’ve worked with founders, business owners, leaders and teams across consulting, business growth and commercial development, helping people clarify direction and put ideas into action.
I’ve also supported individuals and families through personal difficulties and significant change. This breadth shapes my coaching: I understand commercial pressures while staying attentive to the person behind the role—their values, relationships and sense of purpose.
My own next chapter
After leaving my corporate role in late 2025, I found myself asking: “What comes next?”
I wanted to bring my experience into work that reflected my values and allowed me to support people in a more personal way. That meant taking time to reconsider what success looked like for me—and making room for purpose, wellbeing and the people who matter most.
Purpose Driven Growth Co grew from that reflection. It brings together my experience in business and leadership with my commitment to coaching and personal growth.
How I approach coaching
My neuroscience-informed coaching focuses on helping you understand the thinking patterns, habits and responses that influence how you work, lead and navigate everyday life.
Together, we explore what matters to you, where you feel stuck and what you would like to change. We then turn that understanding into practical steps you can try, reflect on and build upon.
You might be navigating leadership pressure, reconsidering your career, working on boundaries or looking for greater clarity about your next chapter. My role is to bring thoughtful questions, perspective and support while respecting your experience and choices.
Space for the whole person
Our work, relationships and personal experiences do not sit neatly apart. I bring an awareness of that connection to the way I work with people.
My background in counselling also informs the care and attention I bring to conversations. Coaching and counselling offer different kinds of support, and I believe in being clear about the purpose of our work together and what best suits your needs.
What matters to me
I value curiosity, respect, honest conversation and meaningful action.
I want you to feel heard, have room to think and be able to explore difficult questions without feeling pressured to have all the answers. Growth can involve challenge, but it also takes patience and a willingness to learn as you go.
For me, purpose is something we express through the choices we make—in our work, our relationships and the way we live.
Qualifications and ongoing learning
My studies span psychology, technology, theology and neuroscience-informed coaching. This background shapes my interest in how people think, relate to others and navigate change.
◆ Bachelor of Psychology — Macquarie University, 2000
◆ Bachelor of Technology (Information and Communication Systems) — Macquarie University, 2000
◆ Bachelor of Divinity — Moore Theological College, 2015
◆ Neuroscience Coach Certification — Efficient Coach, 2026
Continuing my education
I have re-enrolled in the Master of Social Work at Southern Cross University and will resume my studies in Summer Session 2027, building on study undertaken in 2020–2021.
Let’s start with a conversation
If you are navigating change, feeling stretched or wondering what comes next, I’d welcome the opportunity to hear what you are looking for.
Together, we can explore whether my approach is a good fit for the support you need.
About Craig
Business growth experience. A focus on people.
Hi, I’m Craig Mills, founder of Purpose Driven Growth Co.
Across almost 25 years in financial services, professional services, pastoral ministry and counselling, I’ve worked with founders, leaders, teams and individuals. My experience spans business growth and commercial development, as well as supporting people through challenge and change.
This breadth shapes my coaching. I understand business pressures while remaining attentive to your values, relationships and sense of purpose.
My own next chapter
Leaving my corporate role in late 2025 led me to ask, “What comes next?” I took time to reconsider success, purpose and how I wanted to work and live.
Purpose Driven Growth Co grew from that reflection, bringing together my business experience and commitment to personal growth through coaching.
How I approach coaching
My neuroscience-informed coaching helps you notice the thinking patterns and habits shaping how you work, lead and live.
We explore what matters, where you feel stuck and what you want to change. Then we identify practical steps to try, review and adjust together.
Space for the whole person
Work and personal life often affect each other. I make room to consider both.
My pastoral and counselling background informs how I listen and ask questions. Our work together remains coaching, focused on your goals.
What matters to me
I value curiosity, respect, honest conversation and meaningful action. I want you to feel heard, have room to think and find a way forward that fits your circumstances.
Qualifications and ongoing learning
My studies bring together psychology, technology, theology and neuroscience-informed coaching.
◆ Bachelor of Psychology — Macquarie University, 2000
◆ Bachelor of Technology (Information and Communication Systems) — Macquarie University, 2000
◆ Bachelor of Divinity — Moore Theological College, 2015
◆ Neuroscience Coach Certification — Efficient Coach, 2026
Continuing my education
I have re-enrolled in the Master of Social Work at Southern Cross University and will resume in Summer Session 2027, building on study undertaken in 2020–2021.
Let’s start with a conversation
If you’re navigating change or wondering what comes next, we can discuss what you need and whether my coaching is a good fit.
